eBike startup Lug+Carrie improves on-road safety with ridePlan
Lug+Carrie is delivering safer cycling routes to their eBike subscribers using ridePlan joruney planning app. Read the case study to find out how.
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Challenge
Cyclists unfamiliar and less confident cycling around the local area.
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Requirements
A user-friendly mobile app that finds, plans and navigates Lug+Carrie eBike subscribers via the safest, quietest and most efficient cycling routes.
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Solution
The utilisation of the ridePlan trip planning application with personalised onboarding.
“Safety is paramount for all of our riders, but especially the mums and dads who choose one of our eBikes as a healthier way to transport their kids to and from school. By partnering with Intelematics and introducing ridePlan, we believe we can provide an extra level of reassurance which removes safety as a barrier and makes navigating our busy city and suburban streets easier and safer.”
![img_davidCarr Photo of Lug and Carrie CEO, David Carr](https://s31621.p222.sites.pressdns.com/wp-content/uploads/2023/01/img_davidCarr.png)
David Carr
Co-Founder and Managing Director,
Lug+Carrie
![handset_ridePlan-routeOptions (1) RidePlan RouteOptions in Mobile](https://s31621.p222.sites.pressdns.com/wp-content/uploads/2023/03/handset_ridePlan-routeOptions-1-1-323x600.png)
![handset_ridePlan-routeOverview RidePlan RouteOverview in Mobile](https://s31621.p222.sites.pressdns.com/wp-content/uploads/2023/03/handset_ridePlan-routeOverview-321x600.png)
![handset_ridePlan-turnbyturn Ride Plan Turn By Turn in Mobile](https://s31621.p222.sites.pressdns.com/wp-content/uploads/2023/03/handset_ridePlan-turnbyturn-321x600.png)
The Solution – A bike journey planning app with a focus on safety
As part of their commitment to the safety of their riders, Lug+Carrie has an established onboarding and orientation process for new customers. This includes a comprehensive walkthrough and demonstration of the safety features and capabilities of each bike they hand over. But in early 2022, the company made the decision to seek out a technology partner to help them further enhance rider safety.
Lug+Carrie approached Intelematics and expressed an interest in ridePlan. RidePlan is part of Intelematics’ Mobility-as-a-Service (MaaS) platform, Omniway, which plans and optimises a user’s bike journey. The platform builds on the success of the arevo journey planner app developed for RACV.
RidePlan provides turn-by-turn navigation, voice guidance and the option of choosing the quietest, flattest or fastest route. RidePlan’s safety algorithm also accounts for road infrastructure, such as bike lanes, and different road surfaces.
Lug+Carrie used ridePlan as part of a trial with Merri-bek City Council in Melbourne. Between July and September 2022, it was trialled by mums and dads at three inner-city primary schools. Forty riders used the app to conduct school drop-offs and pickups over a four-week period.