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A life-saving technology platform designed in Australia, which automatically connects a vehicle with first responders in the event of an accident, has been awarded gold in two categories at the prestigious Australian Good Design Awards

Known as the ASURE platform, the technology was developed in Melbourne by engineers at Intelematics.  

Launched in 2020, it enables a vehicle to automatically call for help in the event of an accident, even if occupants are trapped or unconscious. Using geolocation and in-car sensors, trained staff can access vehicle location, speed and direction of travel, and the number of seat belts engaged in a collision. 

ASURE, which is used by Toyota, has been awarded the top prize in the categories of Product Design Commercial and Industrial, and Digital Design Interface. ASURE was also recognised as a Good Design Award Winner in the Service Design Commercial Services category

Nick Marks, CEO, Intelematics

Nick Marks,
CEO, Intelematics

“The best design and innovation delivers real-life impact, and it is an honour to have our technology, and the people behind it, presented with three prestigious awards by the Australian Good Design Awards.”
“These awards recognise both the passion and ingenuity that our in-house engineers and designers have applied to create a platform, which not only excels technically but improves the safety of passengers and drivers on Australian roads, potentially saving hundreds of lives a year.”

Established in 1958, the Australian Good Design Awards has recognised many Australian and international innovations, including the Cochlear implant, Qantas’ A380 economy class seat and the Tesla Model S.

The design of the ASURE platform was led by Intelematics Head of Design, Luke Allen. At the heart of the system are three core functions – emergency call (eCall), breakdown assistance (bCall) and stolen vehicle tracking (SVT). If activated, the system automatically dials a specialised contact centre where trained agents connect vehicle occupants to the required emergency service.

Luke_Allen

Luke Allen,
Head of Design, Intelematics

“The ASURE experience was meticulously crafted in-house by the Intelematics design team. The team had a clear aim to ensure in a critical accident, drivers connect with essential services as seamlessly as possible, because in an emergency timely intervention can help prevent serious injury and death.”

Toyota Motor Corporation Australia (TMCA) uses Intelematics’ ASURE platform as a component of their Connected Safety & Security services

Sean Hanley, Toyota Australia

Sean Hanley,
VP Sales, Marketing and Franchise Operations, Toyota, Australia

“Having the ability to further protect the wellbeing of our customers through the delivery of connected safety and security services with the assistance of Intelematics’ Call Centre solutions and services is a wonderful addition to our vehicle technology.”

Intelematics’ ASURE platform was also awarded two golds at 2021 Melbourne Design Awards