The connected car is being embraced by more and more consumers. Now more than ever, people want the digital conveniences of modern life to be readily accessible and integrated into their vehicles.
The convenience of service scheduling reminders and alerts combined with enhanced entertainment and navigation, adds to a truly personalised driving experience in connected cars.
Automotive manufacturers have responded by adding more connected cars to their fleets and focusing on innovation to boost connectivity, entertainment, and safety. Since car manufacturers are clearly much more experienced building cars than dealing with software, support is often needed to get the applications they want, out to drivers. Due to the increased integration with software vs. hardware, they have had to dramatically shift their approach to product development. This means incorporating an entirely new development pipeline to address software engineering for telematics technologies.
This includes the software in the vehicle, as well as the apps that allow drivers to take full advantage of the features while driving at home, or at any time that’s convenient. Like any other app, OEMs need to leverage CI/CD to boost adoption of and engagement with their connected car software.
Through the Aeris Mobility Suite, car companies can access all of the software needed to build and monetise an advanced connected vehicle program—from connectivity to application.
“We specialise in helping companies take an unconnected product and turn it into a connected service, which can fundamentally change their business models,” says Drew Johnson, VP of Engineering and Operations at Aeris Communications. “Once that change has been made, these companies benefit from a virtuous cycle of connectivity—they’re engaging with customers, learning how their products are used, and then leveraging those insights to improve the entire customer experience.”
The combination of a highly accessible infrastructure, software development expertise, and powerful analytics enables OEMs to provide a truly connected experience to drivers. It also allows the manufacturer to learn more about driver preferences in real-time and enhance features accordingly, further driving the process of continuous improvement.
The combination of advanced capability and increased driver experience allows car brands to maintain an active relationship with customers long after they buy a vehicle.
In an era where customer loyalty is paramount, providing drivers with personalised, leading edge in-car software, is the model for all car manufacturers irrespective of size and location.
Jules is a highly experienced sales executive with a consistent proven record in promoting innovative products into Enterprise, Transport & Logistics, Public Sector and Automotive industries. He has over 14 years in selling specialised technology solutions to Automotive, Enterprises and Telecommunications industries in Australia, New Zealand, Japan and across Asia. Jules is passionate about connected services that enhance mobility, convenience and safety for people on the move. Here he writes about industry trends in the mobility as a service space.
