If you’re thinking of a quick last-minute Christmas dash, think again, with congestion along Melbourne’s major shopping precincts set to increase, while our arterial roads settle down.
SUNA Traffic Channel, an advanced digital traffic and motoring information service operated by Intelematics Australia shows that major shopping centres such as Highpoint and Chadstone, and shopping strips in Brunswick, South Yarra, Richmond and Malvern experience more traffic congestion during the day in the week leading up to Christmas compared with Melbourne’s usual peak-hour red spots.
“This bucks the normal trend whereby Melburnians usually experience the most congestion during morning and evening peak on Kings Way and the Tullamarine and Monash Freeways,” said Denise Christie, Intelematics’ General Manager of Products and Services.
Intelematics’ data from December 2017 showed that in the lead up to Christmas, drivers on Sydney Rd in Brunswick, Toorak Rd and Chapel St in South Yarra, Bridge Rd in Richmond and High St and Wattletree Rd in Malvern experience the worst congestion, with traffic moving as slow as 3km per hour, which is less than the average walking pace. During the Christmas rush, the peak period for congestion around the majority of shopping strips is between 12-6pm.
“Our data has shown that mornings and early evenings are the best times for shoppers to hit the streets. Traffic always ramps up during the Christmas period, so it is important that drivers remain safe and embrace the Christmas spirit,” Christie said.
Intelematics delivers the intelligence behind connected services to keep people moving.
Since its establishment in 1999, Intelematics has continually been at the forefront of the telematics industry with a presence in Australia, North America and Europe. Intelematics’ expertise is delivered via a suite of scalable, multi-tenanted solutions. This includes connected transportation services such as real time insights and predictive services, connected motoring applications on vehicle dashboards and specialist safety and security services.