At Intelematics, we capture data through millions of sensors which we use to gain valuable insights into how people move. We use Artificial Intelligence to build on the data we collect to continually improve our customers’ services.
Our unrivalled experience through 20 years of investment in research and development saw Melbourne’s Herald Sun newspaper approach us to test a hypothesis that Melbournians are travelling less often and sticking closer to home. Our accurate data enabled us to offer the historical data and insights the Herald Sun needed to report on how Melburnians are interacting with their city
Our research shows that Melburnians are travelling by car 57 per cent less often than two years ago, but the average trip is 1.2km more than a year ago.
This correlates with data which shows that congestion has worsened in Melbourne over the past year, with 39 per cent of the city’s roads congested on any given day.
This data shows a clear shift in behaviour. It indicates that instead of doing three short trips, Melburnians are more likely to do one long trip and try to run all their errands at once because braving the city’s increasingly congested roads multiple times a week is too much of a disruption.
There are other lifestyle factors that may contribute to people travelling less often – people are using more delivery services, like UberEats, Hello Fresh or ASOS, so there’s less need to travel to restaurants or the shops. We are seeing the emergence of a whole generation that has grown up with service on demand.
The trend of people being less reliant on driving to get around is here to stay. We already see fewer young people getting their license than in previous generations, instead relying on rideshare services.
With the emergence of Mobility-as-a-Service, Intelematics will continue to play a pivotal role as a data aggregator, so we can continue to keep people moving.