SUNA licensed users surpass one million as traffic service celebrates 5 years of operation

SUNA Traffic Channel, Australia’s first digital traffic information service, will this month mark five years since the service was launched in Australia, after recently reaching a significant milestone by surpassing one million license sales.


Since SUNA began broadcasting comprehensive traffic information in Melbourne in December 2007, the service has expanded to cover more than 95 per cent of the Australian main metropolitan population as well as Auckland, Wellington and Christchurch in New Zealand.


In addition to the more than one million license sales through personal navigation devices and in-car satellite navigation systems, SUNA Traffic Channel reaches millions of people via its inclusion in Google maps, iPhone and Android smartphone navigation Apps, and the Samsung GALAXY TAB.


Adam Game, Chief Executive Officer, Intelematics Australia said demand for up-to-the-minute traffic information continues to increase as drivers look for ways to avoid getting stuck in traffic.


“Motorists that access traffic information in real-time are better prepared to stay clear of congested areas and reach their destination sooner. As more drivers take alternate routes to avoid areas of slow moving traffic, this allows for driving conditions in affected areas to return to normal faster,” said Game.


Game predicts the introduction of telematics offerings to Australia in the near future will make traffic services even more easily accessible for motorists.


“The way consumers choose to access traffic information will continue to evolve in 2013 as automotive companies introduce next generation telematics offerings into the Australian market. This will enable consumers to not only access real-time traffic services through their in-car dashboard, but also other consumer oriented infotainment services including dynamic content, music streaming and social media integration as well as a range of safety and security features.”


The SUNA service undergoes regular improvements to deliver greater reliability, improved accuracy and expanded coverage, reinforcing its position as the most comprehensive real-time traffic service currently available in Australia.